For years, many professionals in the cannabis industry have faced challenges accessing traditional financial and insurance planning solutions.

Not because they lacked income.
Not because they lacked business success.
But because the industry itself created hesitation.

Today, that conversation is beginning to change.

Guardian has expanded underwriting consideration for individuals who own or work for cannabis-related businesses, creating new opportunities for advisors to support clients in one of the fastest-growing industries in the country. 

Of course, there are guidelines.

The business must operate legally within its state, hold the proper licenses, and applicants must meet specific eligibility requirements, including U.S. citizenship or green card residency status. 

But the bigger story here is not the underwriting.

It’s the opportunity.

Many advisors still avoid conversations with business owners in emerging industries because they assume the door is closed before the conversation even starts.

In reality, some of these individuals:

• own highly profitable businesses 

• employ large teams 

• have estate planning needs 

• need business continuation planning 

• need key person coverage 

• and often have very limited guidance 

The advisors who continue to grow are usually the ones willing to look where others are not.

This does not mean every case will work.
It does not mean every applicant will qualify.

But it does mean conversations that may have seemed impossible a few years ago are now worth having. Tracking Number 8950064.1 )  

Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. True Wealth Strategies LLC is not an affiliate or subsidiary of Guardian. CA Insurance License #4205864.